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The Viktoria Massage & SPA logo incorporates calming colors like white and greens and imagery that suggests relaxation and wellness, such as circles and leaves. The font choice is elegant yet approachable, conveying a sense of professionalism and expertise while still feeling welcoming to all customers.
Naming & Logo, Marketing Strategy
FitSneak is a fictional project which aims to demonstrate creating a logo design and marketing strategy for a mass-market product. There are smart sneakers with built-in sensors that gather and collect information about the physical activity of a user. This information then can be analyzed and tracked via a specifically designed app.
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