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Naming & Logo, Marketing Strategy

We have smart sneakers with built-in sensors that gather and collect information about the physical activity of a user. It is a very simple association for buyers to mix two words: FITness + SNEAKers = FITSNEAK.

The logo should be very simple, memorable, and easy to print. The design for the sneakers was already been created and there is a combination of white and black colors with some black lines and a bright green sole. And the logo should have the same colors and a simple geometric form to create a uniform style for the shoes. 

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