Omega-3 from MedCraft — Cards for the e-commerce platform
Omega-3
MedCraft is a major Russian manufacturer of dietary supplements and vitamins. They came to me with a clear goal — to create premium product cards for their Omega-3 supplement, tailored for a high-end audience on a popular e-commerce platform. The visuals needed to look sophisticated, trustworthy, and instantly stand out among competitors.
Overview
Omega-3 is a well-known product in a highly competitive market. The task was to make it feel different — not just “another supplement,” but a premium choice worth paying more for. The cards had to combine clear product information with an elegant, eye-catching design that builds trust and appeals to more discerning customers
I created a cohesive visual style where every element works for the brand image. All product shots, backgrounds, and lifestyle visuals were generated with AI and then refined in Photoshop until they looked flawless and completely on-brand. The composition was built to lead the viewer’s eye through key benefits, quality certificates, and product features — everything a customer needs to make a confident purchase.
Design
The color palette and lighting were chosen to give a sense of purity and premium quality. Soft shadows, subtle gradients, and carefully balanced typography made the design feel clean yet rich. Lifestyle imagery added warmth and emotion, helping customers picture the product as part of their daily wellness routine.
Results
Delivered a ready-to-launch product label and full Amazon listing that aligns with the brand’s vision and audience.
Successfully combined product credibility with lifestyle inspiration to appeal to health-conscious adults 40+.
Enhanced the listing’s visual appeal through cohesive design, resulting in a professional, high-quality online presence.
