Chocolate-Covered Fruits

Blissberry

Blissberry is a handcrafted chocolate brand specializing in premium Belgian chocolate-covered strawberries, figs, and other seasonal fruits. The brand was born in Santa Clara (California) with the idea of turning chocolate-dipped berries into an elegant, heartfelt gift — something beautiful, delicious, and unforgettable.

My Role

Brand Designer

Duration

1 month

Tools

Adobe Illustrator, Figma

Overview

/Challenge

/Challenge

/Challenge

Build a premium-looking brand that feels warm, minimal, and giftable — not too fancy, just right.

/Solution

/Solution

/Solution

We developed a soft, refined visual identity built on minimal design principles and a carefully chosen palette of white, blush pink, and black. Every detail — from the logo and packaging to social media materials and event collateral — was created to feel intentional, graceful, and slightly indulgent.

Design

The visual style is built on soft minimalism — calm typography, a refined color palette, and plenty of breathing room. But one of the key strengths of the design is its flexibility: it can feel light and simple for casual gifting, or instantly elevate into something more luxurious with small changes, like adding gold accents or premium packaging. This adaptability allows the brand to stay consistent while still speaking to different price points and occasions

Results

  • Built a recognizable and cohesive brand in Santa Clara, CA, attracting over 750 organic Instagram followers in the first year.

  • Successfully completed numerous event orders with hundreds of satisfied clients and strong local brand loyalty.

  • Partnered with local influencers to expand reach and boost brand visibility across the region