NAD+ Complete — Label & Amazon Listing Design
NAD+ Complete
This real-world project involved creating both the product label and the complete Amazon listing design for a dietary supplement targeting adults aged 40+ — active, energetic individuals who value their health and lead a vibrant lifestyle. The visual direction was set in white and light blue tones to convey freshness, clarity, and trust, while incorporating a modern look that resonates with the target demographic.
My Role
Amazon Graphic Designer
Duration
4 weeks
Tools
Adobe Illustrator, Photoshop, Figma
Link
Overview
Design a supplement label that meets all client requirements while standing out in the competitive wellness market.
Appeal to a 40+ audience, communicating both energy and health benefits.
Create a cohesive Amazon page design in a clean, modern style, incorporating AI-generated portraits of the target customer for a personalized touch.
The label design was developed to balance scientific credibility with lifestyle appeal, featuring clear typography, subtle gradients, and a clean layout. Colors were chosen in white and light blue tones to emphasize purity, vitality, and trust. For the Amazon listing, I created a full set of product images that integrate AI-generated lifestyle portraits, showing the target audience in active, healthy contexts. The listing layout followed Amazon’s best practices for visual hierarchy, ensuring the product’s benefits and unique selling points are immediately clear to potential buyers.
Design
A comprehensive, unified visual style was developed for all six listing images, ensuring consistency and a strong brand presence across the entire product page. The design highlights key benefits, unique ingredients, and lifestyle relevance, using clean layouts and a modern white-and-blue color palette to inspire trust and vitality. In addition, A+ Premium Content was created with dynamic, modular sections that guide the customer through essential information about the product, its composition, and its health benefits in an engaging, easy-to-read format. Every element was designed not just to inform, but to build credibility and motivate action — resulting in a visually compelling listing that stands out in the highly competitive supplement market.
Results
Delivered a ready-to-launch product label and full Amazon listing that aligns with the brand’s vision and audience.
Successfully combined product credibility with lifestyle inspiration to appeal to health-conscious adults 40+.
Enhanced the listing’s visual appeal through cohesive design, resulting in a professional, high-quality online presence.
